Business Plan Creation

讲座时间：2017-4-26 （周三） 14:00—16:00

讲座地点：1122

讲座对象：财管系和外语系学生

主讲人：Marc-André Dymala

主讲人单位：西南财经大学

主讲人简介：

Marc is an international Student from SWUFE and marketing professional from Germany with international working experiences. On an academic level, he won an award for outstanding study results studying Marketing. On a professional level he successfully set up a strategic Marketing Plan and led the department for one of the worldwide leading packaging manufactures in 10 countries.

讲座主要内容：

1. General Introduction Business Plan

2. Executive Summary

3. Market Potential Analysis

4. Value Chain Analysis

5. Company Structure

6. Financing and Business Case Planning

7. SWOT Analysis